With over 20 years of experience in hair treatments and smoothing systems, and more than a decade of success in the United States, our company has become a symbol of quality, innovation, and high-performance results in the cosmetics industry.

Our products are developed by a team of highly qualified chemical engineers, combining science, technology, and safety to deliver effective and sustainable formulas with an excellent cost-benefit ratio for both professionals and consumers.

Operating in more than 10 countries, we proudly bring beauty solutions that transform hair and enhance confidence. Our commitment is to continuously evolve, investing in cutting-edge research and advanced technologies to meet the demands of a global market.

Today, we celebrate a new chapter in our journey with the creation of the Dara Professional Group — a natural evolution of our legacy of excellence. The group brings together multiple divisions dedicated to the beauty universe:

Our mission remains the same: to raise beauty and performance standards, offering trust, innovation, and visible results in every product.

Dara Professional Group — innovation, science, and beauty that transform.